Lynda - Creating An Effective Content Strategy For Your Website

1. 05. Managing Publishing Options05_02-Doing content marketing on social media.mp414.73 MB
2. 04. Choosing the Best Medium for Each Message04_01-Appreciating the value of text and images.mp414.68 MB
3. 05. Managing Publishing Options05_03-Managing user-generated content.mp414.1 MB
4. 02. Getting Started with a Content Strategy02_04-Creating a content inventory.mp414 MB
5. 05. Managing Publishing Options05_04-Optimizing content for mobile devices.mp411.72 MB
6. 05. Managing Publishing Options05_01-Keeping up with blogs and newsletters.mp411.33 MB
7. 04. Choosing the Best Medium for Each Message04_05-Making the most of PDFs.mp410.74 MB
8. 06. Gathering Feedback06_02-Using AB and multivariate testing and analytics.mp410.65 MB
9. 03. Managing Content Production03_05-Creating metadata.mp410.64 MB
10. 06. Gathering Feedback06_01-Creating surveys and polls.mp410.49 MB
11. 02. Getting Started with a Content Strategy02_02-Using interviews or questionnaires to identify content needs.mp410.38 MB
12. 02. Getting Started with a Content Strategy02_03-Identifying your target audience.mp410.07 MB
13. 03. Managing Content Production03_01-Developing a content matrix.mp49.99 MB
14. 04. Choosing the Best Medium for Each Message04_03-Explaining complex concepts with infographics and animations.mp49.45 MB
15. 01. Introduction01_01-Welcome.mp49.41 MB
16. 04. Choosing the Best Medium for Each Message04_06-Using interactive forms.mp48.8 MB
17. 03. Managing Content Production03_04-Working with information architects and wireframes.mp47.27 MB
18. 04. Choosing the Best Medium for Each Message04_02-Using video to make content more compelling.mp47.03 MB
19. 02. Getting Started with a Content Strategy02_05-Creating a content gap analysis.mp46.26 MB
20. 02. Getting Started with a Content Strategy02_01-Setting clear goals and managing client expectations.mp46.22 MB
21. 03. Managing Content Production03_03-Establishing an editorial calendar and process.mp45.11 MB
22. 03. Managing Content Production03_02-Creating a style guide.mp44.36 MB
23. 04. Choosing the Best Medium for Each Message04_04-Using timelines to give context over time.mp43.84 MB
24. 01. Introduction01_02-Using the exercise files.mp43.63 MB
25. 07. Conclusion07_01-Next steps.mp43.34 MB
26. 01. Introduction01_03-Understanding content strategy.mp43.01 MB